Sunny* is an attitude.
A human disposition that provides warmth, light & energy that
inspires imagination, creativity, optimism and growth.
OUR BRAND
IS OUR PURPOSE
Sunny was founded out of a desire to enable brands to take more ownership of their futures by being more imaginative, optimistic and strategic in their approach.
Duncan MacLennan is an entrepreneur and business leader with 18 years of experience leading strategy, cultural intelligence and business growth for global, market leading brands, delivering effective, award-winning programs across a range of sectors, verticals and markets.
He’s the youngest of 9 children, and the father of one. Which would explain why he asks ‘why’ so much.
Global Network Access
Sunny is Africa’s first member of Tribe Global, a global network of independent communications agencies and smart businesses.
The Tribe network gives us direct access to market leading capabilities of 3,800 members in over 40 agencies, spread across 100 cities and speaking more than 35 languages.
40+
Agencies
100+
Cities
3 600+
Professionals
HOW WE WORK
Geo-FluidWe’re not defined by our location and work seamlessly across markets and timezones. Being fully remote means we have the freedom to work from wherever we choose, which keeps us inspired, creative and tapped into global culture.
Radical CollaborationWe like to get up close and personal with the people we work with, but more than that we like to bring together people from diverse disciplines with differing perspectives, backgrounds, competencies, and approaches to tackle tasks.
AgileWe work smart, which means that we can move quickly. More speed, less haste. We also like to focus more on the value of the outcome we’re creating, which means less procrastination and deliberation over hour based billing, overcomplicated documents and meetings about meetings.
Foresight-Driven InsightWe use foresight planning as our starting point. This longer term forecast enables us to extract richer, more meaningful insight from today to build actionable strategies for tomorrow that enhance performance and profitability.
Specialist Network AccessWe are people people, and have access to a global community network with diverse skill sets and expertise that we talk to, share with, and collaborate with on projects. Most importantly, we share an attitude and spirit of optimism and creativity.
WE SUPPORT PURPOSE DRIVEN INITIATIVES
Advisor, BlackboardBlackboard is an NPO committed to transforming the creative industry in South Africa by equipping underprivileged youth with skills to find employment in the creative industry after high school.
Board Member, CheckKnowPreventCheckKnowPrevent is an NGO committed to the early detection of breast cancer amongst women, and has pioneered the world’s first sports bra that uses its inner lining to communicate how to check breasts and what signs to look for.